Great American Beer...Brought to you by InBev
So I'm watching the game, actually enjoying myself because I like Joe Buck and Tim McGarver, I really think those two are as good as they come on TV, and during a commercial break I see a Budweiser commercial that hits at the all-American heart strings. It’s a great advertising strategy because I think most people deep in their hearts love this country and anything "American" makes them proud. But I kind of smirked when the tag line at the end was...
"Ever since there’s been the great American past time, there’s been the great American lager. Budweiser".
For those who might not have heard, Anheuser-Busch agreed to be sold to a Belgium based company. From the web...
In a move that surprised investors, Anheuser-Busch Companies Inc.’s (BUD) board voted to end more than 150 years as a family-controlled company, accepting a $70-per-share bid from Belgium’s InBev NV (INBVF.PK) in a deal that puts a $52 billion price tag on the iconic American brewer
I heard on a news report that it is being purchased by a Belgium and Brazilian company. That is because InBev is a result of a 2004 merger between Belgium's Interbrew and Brazil-based AmBev. SABMiller, watch out, your seat on the top is about to be overturned.
I am a proud capitalist and having an MBA from a NY university, believe in corporate buy outs. This merger shows how global we are becoming and that strength in size can create efficiencies and opportunities that smaller stand alone corporations cannot achieve on their own. But I am interested in how they will advertise their American pull when they are no longer an American company.
BTW, for some reason that I cannot explain, I liked seeing the Red Sox players in the All Star game. If I can step out of my skin for a second, I was rooting for Youk and Pedroia and Manny. I felt no animosity toward them and actually wanted them to do well.
Fukudome is almost as good as Randy Johnson, the Big Unit, for unintentional porn names.